“I can probably count on one hand the number of the stars in business and entertainment I HAVEN’T talked to.” Murphy says. “I love what I do…and to the amazement of my friends and colleagues, I never get tired of it because it’s always fascinating to hear people’s stories.”

Murphy has taken what she knows about crafting a great story that the media and the consumer will devour, and put it to work for the average business executive, corporate spokesperson, creative entrepreneur, author, expert or inventor.

As a “media expert,” she can tell you what makes a great news story, a killer pitch, how to successfully work with the media, what they really want from an inner-view of you and how to create killer soundbites and pitches. It’s that expertise that motivated her to write her book “Interview Tactics! How to Survive the Media Without Getting Clobbered! The Insider’s Guide to Giving a Killer Interview!”

“Having done over 15,000 of interviews, I’m still baffled at how some of my favorite CEO’s, showbiz pros, celebrities and newsmakers were so unprepared when it came to talking to the media, or anyone else for that matter, “ says Murphy. “So to help them out, I decided to write the quintessential ‘insider’s guide to giving a killer interview’ so that established stars and soon-to-be stars (on and off the Red Carpet) would have the same successful media tools that celebrities use.”

If anyone knows what sells in the media – and how to tell it to sell it when creating savvy messages about business, products, services and careers — it’s Gayl Murphy -The Celebritizer!

When “Interview Tactics!” was first published, The Orange County Register wrote she was “sleeping with the enemy” by coaching newbies – transforming them into Media Stars. Murphy has been called in by some of the most prominent companies in world. Among her consulting clients are Parsons Engineering, Geffen Records, The Walt Disney Company, The X-Prize Foundation, Nettwerk Management, NBC Television, The Nederland Company, Warner Brothers Records, Penguin Books, Warner Brothers Records, Sony Pictures and The Buck Institute for Age Research, in addition to a plethora of authors, experts, online gurus, lifestyle gurus, engineers, rock stars and creative entrepreneurs.

“When it comes to telling the world about who you are and what you do, your business, product or service can’t speak for you. No one can, “Murphy says. “If you can’t tell your own story, who can? And who will?” You’ve got to pitch it to promote it, so you can tell it to sell it! “Having a concise message and business pitch, regardless of what media you’re using – means taking your cues from what’s already successful.” And, that’s where Gayl Murphy comes in!